In-depth evaluation report shows how companies can improve marketing ROI
Nucleus Research, a global provider
of IT research and advisory services, recently announced the results of an independent
analysis of a predictive marketing solution. The study identified key areas where
predictive marketing users achieve returns. In its report, Nucleus Research identified
key benefits from predictive analytics including more precise targeting of marketing
campaigns, reduced mailing costs and increased staff productivity. Nucleus Research
discovered many customers are looking to predictive analytics as a way to mine
existing data to better understand and predict the behavior of customers. Key findings include: - Predictive analytics
can enable customers to reduce mailings by up to 50 percent,
while maintaining or improving campaign response volumes
- Using predictive analytics can increase
marketing staff productivity by 40 to 60 percent
- Predictive analytics customers were able
to increase revenues by better targeting the promotions they
sent to customers
Read an in-depth evaluation report that shows how companies can
improve marketing ROI here:
www.nucleusresearch.com or www.spss.com/press/template_view.cfm?PR_ID=842 |
