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T. Rowe Price is using predictive analytics to enhance its call center operations |
| T. Rowe Price needed a solution that would solve
the business and marketing needs directly tied to
the cross-selling application used by its customer
call center service associates. The predictive analytics
solution they’re using supports call center
agents with more accurate, personalized
product and service recommendations for
use during inbound service calls.
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| Opinion:
Maximizing data potential by deploying EFM |
| It seems that companies are recognizing the importance
of collecting customer feedback. However, research revealed
that, although business is at last taking note of customers’ opinions,
few organizations actually use this data
for any informed decision-making to improve their business.
An approach known as Enterprise Feedback Management (EFM)
can help process customer feedback and convert it into
something that can be used in all aspects of customer relations. |  |
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| Emperors Palace takes the gambling out of marketing campaigns |
|  | Emperors Palace has implemented predictive analytics software
to enhance customer loyalty and increase its market share. The company
uses predictive analytics to reduce loyalty-offer mailings to guests
by 35 percent, while retaining the same response rates. This allows
them to make more effective use of marketing spending and substantially
expand other marketing activities. |
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| Predictive analytics cures biotech headaches |
|  | With more than 300 drug products
and vaccines currently in clinical trials, biotechnology is responsible
for hundreds of thousands of medical diagnostic tests, making
it one of the most research-intensive industries in the world.
Using predictive analytics allows these businesses to discover
patterns, avoid potential pitfalls in the development process
and predict consequences in the research and manufacturing of
a product. |
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| How gaming organizations increase customer value with predictive analytics |
| In the gaming industry today, understanding
large volumes of customer data is critical to increasing share
of each customer’s wallet. In an effort to create and sustain
a competitive advantage, cutting-edge gaming organizations rely
on predictive analytics to monitor customer behavior and increase
customer lifetime value.
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| Corona Direct increases long-term customer profitability by 20 percent
|
| To sustain its current level of growth, Corona
Direct's customer acquisition campaigns need to be profitable.
To turn its unprofitable acquisition strategy into a
profitable one, Corona Direct implemented predictive
analytics software. This application enables Corona Direct's
marketers to efficiently create, optimize, and execute
their outbound marketing campaigns. |  |
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Philip
Howard started in the IT industry in 1973 and has worked
as a systems analyst and programmer, as well as in sales,
marketing and product management. Working with Bloor Research
since 1992, Howard is now Research Director. He specialises
in databases, data management, data integration,
data quality, data federation, master data management,
data governance and data warehousing. Howard also
contributes to various magazines and has written a number
of reports. 